Corporate Positioning

Corporate positioning is one of our central communications strengths: early in the process, we ensure that we understand the specifics of our clients’ businesses, in order to be able to distill and concentrate their key features and express them in clear and concise messages.

We help our clients with in-depth analyses around their current position and corporate reputation, including perception studies to gauge the true sentiment of key stakeholders. We assist clients in calibrating the corporate story to ensure a consistent blueprint for all communications activities across all relevant channels, in line with the overall business strategy and desired positioning.

For listed or soon-to-be listed companies, an assessment of the equity story, i.e. a closer look at the investment merits of the business, is a natural follow-on step.