In our view, a successful investor relations programme always begins with a solid, clearly defined and compelling value proposition. Once established, good investor relations are about continuously entertaining a close dialogue with shareholders, sell-side analysts and other important opinion formers.
Our distinct approach to investor relations typically starts with extensive mapping and analysis of all target audiences – existing and potential shareholders, analysts and opinion formers – using both current and historic data. We benchmark our clients against all relevant peers, including thorough investor targeting exercises as well as running perception studies to test the strength of the equity story vs. peers and gauge a positive/negative sentiment around the company.
Finally, we support clients in turning strategy to work. Clearly defined activities and objectives are vital in achieving successful results, whether the objective is to increase the awareness among investors or position the company among analysts.