Corporate positioning is one of our central communications strengths: early in the process, we ensure that we understand the specifics of our clients’ businesses, in order to be able to distil and concentrate their key features and express them in clear and concise messages in both traditional and digital channels.
We help our clients with in-depth research around their current position and corporate reputation, including perception studies to gauge the true sentiment of key stakeholders. We assist clients in calibrating the corporate story to ensure a consistent blueprint for all communications activities across all relevant channels, in line with the overall business strategy and desired positioning.
To reach the desired position, management plays a key role. We support CEOs, board members and other senior executives in becoming effective communicators and ambassadors for the corporate strategy and objectives, as well as to create a positive sentiment around each person. A strong CEO reputation is most often reflected in a strong company reputation.