An IPO is an important stage in a company’s life and involves several audiences and communication challenges. Fogel & Partners advises on pre-IPO planning to get executives and employees ready to function as a publicly traded company, with comprehensive investor relations and media relations programmes to support liquidity, valuation and market perception post-listing.


  • Ensure that the equity story is clearly understood and that the company is positioned accurately
  • Raise profile through media outreach in accordance with legal restrictions
  • Institute key communications mechanisms, including development of corporate materials, launch of IR website, and identification and training of company spokespeople
  • Gauge market perception and provide communications advice and support in aftermarket