Sofie Zetterlund Johansson joins Fogel & Partners

Fogel & Partners, the Stockholm-based communications advisory boutique, strengthens its team by recruiting Sofie Zetterlund Johansson.

Sofie Zetterlund Johansson has had an international career in London, Oslo and Stockholm and has extensive experience from the financial industry.

Sofie joins from Lendify where she held the position as communications manager. Lendify is a Swedish start-up within peer-to-peer lending and regarded as one of the hottest fintech start-ups in the Nordic region*. In her role she has focused on building trust and educating the investor community about the fairly new asset class that consumer credit and P2P lending represents to investors. Prior to joining Lendify Sofie was heading up the communications and marketing activities at pan-Nordic asset manager ODIN Forvaltning, based in Oslo.

Sofie started her career in London and held various positions at the not for profit organisation the Swedish Chamber of Commerce for the UK before moving into the financial industry in the city, where she joined the communications and marketing department at global asset manager BlackRock.

“I am very happy to join Fogel & Partners and I am very impressed by the high level of expertise within the firm. I look forward to work together as a close-knit team and bring my international experience and skillset to the organisation. Digitalisation and transparency is key for all companies today and with these aspects in mind I very much look forward to advise our clients”, says Sofie Zetterlund Johansson.

“Sofie has worked in international and multifaceted organisations and she has solid experience in creating powerful communications concepts to sophisticated audiences. Her most recent endeavours on the fintech scene will help our clients, even further, to deal with new challenges in the fast paced ‘always-on’ environment we are experiencing”, says Anders Fogel, founder of Fogel & Partners.

Sofie Zetterlund Johansson holds a Bachelor in Business Administration from Jönköping International Business School and has studied at University of Westminster in London. She joins Fogel & Partners in June 2017.

For further information, please contact:
Anders Fogel, Founder
Phone: +46 722 04 47 50

About Fogel & Partners
Fogel & Partners is a leading Swedish advisory boutique focused on strategic communications. Our team has many years of experience from M&A, IPOs and issue management, as well as strategic communications advice to companies and owners. We operate in an international market and work with both Nordic and global clients.

*according to Business Insider,